Logo design for Rasec Roofing & Fencing based in Rogers, Arkansas that focuses on provided the Northwest Arkansas region with roofing and fencing services.
Client needed a monogram type logo that is simple yet creative to help the company stand out. They needed a logo that would look good on black trucks and to be very eye catching as they drive throughout the area.
I designed this with the goal of showing roofing and fencing with a symbol and monogram. The client definitely wanted the logo to be a monogram so I sketched ideas based around it. I created a symbol around the monogram to be creative and memorable. I needed it to look like a fence and a roof but without it looking generic and too obvious. I made the symbol to have the shape of a fence and used color to make it appear as a rooftop as well. The use of color also makes it appear 3D since it appears as if the fence/rooftop symbol is coming out at you which will help attract the eye of potential customers.